AN INTRODUCTION TO COMPOSABLE COMMERCE

Commerce is one of the most competitive parts of the digital landscape. Businesses are struggling to stay agile and keep up with the unprecedented amount of change. The shift to composable commerce is a step toward delivering on customer demands across multiple touchpoints but also toward delivering continuity across those channels.

Thank you James Brooke & Mike Lowndes for your insight and share.

With a focus on the evolution of eCommerce, what composable commerce actually is, what benefits you can see by adopting this approach, and posing the question of whether your business is ready for a composable approach, Gartner senior director analyst Mike Lowndes talks through how composable commerce is changing the shape of commerce today.

KEY HIGHLIGHTS:

It’s not just about composable commerce but the wider composable enterprise
Multi-experience means delivering to different touchpoints, but composable commerce will help you deliver continuity across those touchpoints
The evolution of eCommerce from rigid monoliths to the emerging modular approach
An explanation of composable commerce and its business and technical benefits
The digital maturity needed to implement composable commerce

Introduction to Composable Commerce

Great video hosted by Amplience and Gartner’s Senior Director Analyst Mike Lowndes as he delves into composable commerce, explaining what it is, the business benefits, and whether your business is ready for it – WATCH VIDEO

VIDEO HIGHLIGHTS:

3.17 – Mike Lowndes, Gartner senior director analyst, introduces composable commerce
5.13 – The business context and drivers, including current IT megatrends
8.30 – The evolution of commerce platforms and the three approaches
13.35 – A look at Gartner’s Future of Applications research, including business and technical benefits of a composable approach
24.14 – Are you ready for composable commerce?

source: gartner / amplience