🔹 Common GTM Job Titles and Their Functions

🔹 Common GTM Job Titles and Their Functions

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Go-To-Market (GTM) roles focus on bringing a product or service to market and driving its success through coordinated efforts across sales, marketing, customer success and product. GTM teams ensure that the right product reaches the right customer with the right message through the right channels.

🧠 GTM Strategy & Leadership

  1. VP / Head of Go-To-Market

    • Oversees all GTM functions: marketing, sales, customer success, enablement.

    • Aligns strategy across departments to support growth goals.

    • Defines ideal customer profiles (ICPs), value props, and market segmentation.

  2. GTM Strategy Manager / Director

    • Designs GTM frameworks and operating models.

    • Conducts market research, competitive analysis, pricing, and positioning.

    • Partners with product and revenue teams to align roadmaps with market needs.

📈 Sales & Revenue Roles

  1. Chief Revenue Officer (CRO)

    • Owns all revenue-generating functions: sales, account management, partnerships.

    • Defines GTM motions (e.g., inbound, outbound, PLG).

  2. Sales Enablement Manager

    • Equips sales team with tools, content, and training.

    • Aligns product messaging and GTM strategy with sales tactics.

  3. Account Executive (AE) / Account Manager (AM)

    • Executes GTM motions by selling or managing relationships.

    • Works closely with GTM teams to provide customer feedback.

📣 Marketing Roles

  1. VP / Director of Marketing

    • Leads demand generation, product marketing, and brand.

    • Responsible for pipeline growth, campaign strategy, and positioning.

  2. Product Marketing Manager (PMM)

    • Core GTM player: defines messaging, competitive positioning, and launch strategy.

    • Connects product teams to the market and vice versa.

  3. Demand Generation Manager

    • Drives lead generation through campaigns, content, and paid channels.

    • Measures pipeline contribution and ROI of GTM efforts.

🤝 Customer Success & Experience

  1. VP / Director of Customer Success

    • Ensures retention, expansion, and onboarding.

    • Contributes insights to refine ICPs and GTM fit.

  2. Customer Marketing Manager

  • Builds advocacy, case studies, and referral programs.

  • Helps turn customers into a GTM asset.

🔧 Operations & Analytics

  1. Revenue Operations (RevOps) Manager

  • Aligns tools, data, and processes across sales, marketing, and customer success.

  • Ensures GTM efficiency and accurate reporting.

  1. GTM Analyst / Business Analyst

  • Provides insights into GTM performance metrics.

  • Runs forecasting, market sizing, and campaign effectiveness analyses.

💡 Other GTM-Related Roles

  1. Partner Marketing Manager

  • Supports GTM via channel or ecosystem partners.

  • Builds joint value props and co-marketing campaigns.

  1. Sales Engineer / Solutions Consultant

  • Supports GTM with deep product knowledge in pre-sales cycles.

  • Bridges product and customer use cases.

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